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BuzzAroundBooks wrote:Do you think Kraft's new marketing campaign of "Diamond Shreddies" is brilliant or just plain bad? Check it out the brief video here:
If you ask me, it's weak because all they've done is tilt the piece of cereal and the person who came up with the rebranding message should be fired. It doesn't entice me to run out and buy some to eat. Moreover, it's taken many years to brand "Shreddies" as a square shape in consumers' minds, so the change in my opinion will actually hurt their sales in the long run.
http://www.tribemagazine.com/board/show ... p?t=142721
ChrisH wrote:Its kind of like the Super Bowl commercials - I have to wonder, how did someone get paid for coming up with that idea?????
Doesn't it seem that commercials used to be better? I used to look forward to the Super Bowl commercials because some of the year's best ads aired for the first time during the game - that certainly doesn't seem to be true anymore.
ChrisH wrote:I'm almost ashamed to say that I actually "got" that commercial before the end.
jvprosperity wrote:The shreddies one caught my attention only because it was so simple in it's rebranding that i think it's amazing.
Are they planning on getting the younger generation - why? I've heard kids talking about the new "diamond" shaped shreddies in the subway.
it goes to show that sometimes a simple shift in point of view can revitalize something.
jvprosperity wrote:Also by changing it to a diamond - they made the brand fun again. Even if the go back to being "square" (lol) people will remember the day they briefly went into a diamond.
I'm not a cereal eater but as I was saying before it got the younger generation talking about such an old boring brand again.
jvprosperity wrote:True True - I put on 10 pounds after eating sliced cheese that was endorsed by a wrestler when I was a kid...
A diamond shreddie is a lot cheaper than LeBron James - LOL!
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