It would depend on what I do with available capital. To make $1 million, I imagine it would require either time or resource to pull.
Let's say if I had access to a capital.... may be $30,000 (who wouldn't invest it if you know you can turn it into $1 Million a year?)
I will use the first $10,000 to develop a digitally downloadable product.
$10,000 worth of capital correctly used to develop an informational product, it will make a great one IF I have the right network and brains to develop them.
After having to come up with a real kick butt product for $10,000, I will use another $20,000 to seek joint venture partners to run contest.
I will use the first $5000 to seek joint venture partners then use the rest of $15,000 to award the contest winner(s).
I will sell whatever the product I come up with at $1000. All now I need to do is sell 2000 to make $1 Million dollars in order to give 50% or $500 commission to each JV partner.
This will result in a few scenarios.
Either I will entice the top JV winner to receive the entire $15,000 after they received 50% of their sales, or break the $15,000 into the first 10 winners or whatever.
This will create a massive contest as soon as the launch starts.
If I cannot reach the projected $1 Million in sales with one launch, I will come up with more similar projects throughout the year to run similar contest using the capital I gained from these contests.
This way, all I will be needing to generate is $250,000 and run it four times a year or whatever it takes to meet the $1 Million benchmark.
The more you launch, the bigger the anticipation, the excitement, the size of promotion it becomes so that later contests will be easier to run.
I will only focus on paying top dollar to develop a real highend quality product in order for this to happen. Can't make big money just selling $20 product.
I will focus on developing $1000 product(s) then run a contest. I will never approach to generate $1 Million in one year by myself. I will seek other partners who can do this.