Places to learn copywriting without going to a regular insti

[darius]

Please tell me how to learn copywriting for advertising when you cannot attend regular classes in any institute or university.

[jaime]

Good copywriting is what that makes an ad campaign about a certain product successful .It is the main reason nowadays behind the mediocre to extraordinary sales of any product. You can always learn the techniques from books or from a person working in the field. But believe me, it all depends on personal imagination and practice one has done to polish his/her skills.

[negotiations]

Hi Darius,

Internet is the place for people like you and me who do not have much time to spare for learnings from institutes. I also had learnt much of my Copywriting skills from the Internet and as such I can recommend you the following to start with -

www.copyblogger.com/copywriting
http://www.copywriting.com/articles.html

I would agree with Jaime in

it all depends on personal imagination and practice one has done to polish his/her skills.

but would still say that penning down personal imagination into words is a quite difficult on many ocassions and reading is a must. It will not only sharpen your language skills but also help you in creating eye-catching stuff. This is one of the most essential use of Copy Writing - Attention Grabbing Headlines.

Good Luck,

[RussellWebb]

There are tons of copy writing resources online - including a few simple inexpensive programs that allow you to create instant copy for headlines, subheads, openings, guarantees etc...


I second everything 'negotiations' recommends.

[mrehou]

Good copy results from having a solid understanding of the target audience. The more you can direct the text to show reader's how the product or service provides a solution to their problems the better your copy will be.

Two of the pros in the business who offer great resources and free ezines are Bob Bly- http://www.bly.com/newsite/Pages/index.php. His website has a whole slew of resources for copywriting if you look along the lefthand side of the page.

Steve Slaunwhite has a site solely for copywriters and offers some great, cheap teleseminars-http://forcopywritersonly.com/

Reading as much good copy as you can, especially the ads from the big boys are a good way to learn as well. They don't pay thousands of dollars for nothing. I also recommend that you start writing. The only way to hone a skill is to practice.

Maja

Brand content specialists providing SMEs with targeted copy that gets results.
www.wordforce.ca

[DwayneGarrett]

One of the best in the business,if not the best is Dan Kennedy. Look him up and I am sure he has just what it is you are looking for.

[mrehou]

Thanks Dwayne,

I am always on the look out for good copywriting resources. His website has so much to offer. Well worth a browse.

Maja
Brand content specialists providing SMEs with targeted copy that gets results.
www.wordforce.ca

[Takuya]

I subscribe to www.BenSettle.com

When you read his posts, you can feel "he knows his stuff".

Lots of Q&A go on in there.

Warmest Regards,
Takuya

[jvprosperity]

1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.

This should keep you busy for at least a year.

Enjoy!

[LHayes]

For heaps of free copywriting advice from one of the Internet's copywriting masters, visit www.michelfortin.com

Michel's blog is loaded with content that he adds to daily and he is also the host of a copywriter's forum where people share copywriting attempts for critiques and tips for improvement.

Laurie Hayes
www.thehbbsource.com
www.hbbsourcecards.com