I agree, as Entrepreneurs we are encouraged to think outside the box and be innovative etc which is fine but when it comes to inventing a product then it is a totally different mindset.
You only have to watch shows like Dragons Den to see how totally blinkered some people are in their belief that they have invented and invested money in products that have no apparent market and will never sell.
Evan wrote:Don’t manufacture something without first seeing if there is a market for it.
Certainly agree with the quote and the responses, Getting some from your brain to paper to the prototype is a challenge with or without a feasibility study and marketing study
If the prototype need funding or seed money, then you get more eyes looking at it, which may kill the deal anyway before manufacture
Dr Don Yates Sr PhD, Entrepreneur Founder Internet Crime Fighters Organization Former Managing Director Pyrium Web Enterprises Pty Ltd Author The Internet Users Handbook, 3rd Edhttp://internetusershandbook.com