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John Alexander wrote:Very true GT,
The truth is, we are never in competition with any search engine. We are in competition with our competitors. The number 1 thing I often see though, is that everyone is often obsessed with watching their competition or trying to follow what the competition is doing. Far better to take the missing element of SEO (creativity) and start your own trend. Instead of watching the competitors all day, then you are wisely using your time to build a better Web site. Next thing you know, all the competition is then following you all day.
I'm wishing each and every member in this forum, some great breakthrough success as you learn to think differently.
Shimmy wrote:Just curious as to what others are doing to optimize their websites. I have received a page rank 5 from google which is very good in my line of business in comparison to my competition. I am still not coming close to being on the first page for main key word searches though, even though all of the websites ahead of me have a smaller page rank. Does anyone know how this works and what I can focus on?
John Alexander wrote:Another good tip to remember when considering the value of a link is that all links are not handled quite the same. When we ask about things like whether a link is site specific or page specific, it's a good thing to remember that a search engine does not really see a Web site or even a a Web page. From a simple minded search engine robot's perspective, the whole Web is seen as a world made up of URLs.
Reciprocal linking does not have quite the same value it did years ago. In a way, it is good to link out based on other pages that are related to a similar topic. But if you link to them and they link to you, it somewhat nullifies the value. Not always, but sometimes. The other thing to mindful of is that sometimes if you link to a Web site and are not aware that that site is participating in a link farm or doing something else against Googles Webmaster Guidelines, that you could end up being penalized for linking to that site. Google says that if a nasty site links to you, that's beyond your control, but anyone you link to is well within your control. For example, it could be something that is not readily evident to you, for example suppose you link to a Webmaster who makes a habit of buying high PR links. There have been cases where people are flagged because they are linking to shall we say "bad neighborhoods."
What other types of links hold good value?
Links within your own Web copy tend to have more value than links in your navigation. If a related site links to you and is also includes your keyword in their Title Tag, the link on that will have more benefit than if the Title of the page is unrelated.
Initially, Google use to devalue links in some Social Media sites like keyword rich links coming to you from Facebook, but these days they seem to be carrying more value than they use to. Remember that a link within a caption underneath an image, tends to have a little more value too.
In my own link building actions, I try to stay focused on links to informative pages or Blogs that I think my readers will benefit from and are at least somewhat related to the topic I'm discussing. Remember that if you Blog, that most Bloggers are very generous with links because they just seem to be so focused on their topics (or at least in cases where the Blog has a defined purpose) and many will Blog daily and many Blogger are focused on 2 way dialog and conversation trails about their topic.
Other great places to get links from are authoritative and busy Web sites, places like (but you need to write very useful content of an engaging, useful nature in order to get them to link to you) and of course there are educational sites that tend to deliver a lot of value in their links.
tobuso wrote:Shimmy wrote:Just curious as to what others are doing to optimize their websites. I have received a page rank 5 from google which is very good in my line of business in comparison to my competition. I am still not coming close to being on the first page for main key word searches though, even though all of the websites ahead of me have a smaller page rank. Does anyone know how this works and what I can focus on?
What you have done is amazing. 6 Months to a page rank of 5 is great. How did you do it?
davidfrankk wrote:For the time being, use forums, blogs and very few directories to get some more backlinks for your site with anchor text as your targeted keyword.
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