Good topic, and I'm pretty passionate about it.
I feel my brand's name and brand assets are some of the strongest in my industry and will continue to grow
But how did I come up with it?
I had to get clear on Who I Am, and What I Stand For, and realize I strongly desired a powerful brand that was an authentic reflection of me.
Coke isn't just a name, it stands for Optimism + Positivity + Fun.
Google isn't just a name, it stands for Solutions + Information Organization.
Facebook isn't just a name, it stands for Connectivity + Open-ness.
Most people think of a name on a very low-level, but the successful one's are much deeper than that.