This is so true Evan because referred customers are already half sold before they even contact you. The fact that someone they are familiar with has recommended you gives them the confidence to buy as there is some form of trust in place before they even contact you.
Great, but doesn't this link back to another post: "how others see you"?
Referrals are an important part of your business, earning the respect of the referrer largely depends on how other see and value you. How you handle the referral customer helps determined whether they pass you onto others
Negative news still travel farther and wider then positive news.