I have used Quickbooks and like it.
Frankly, I think they are both very similar. It's just the one you use first.
I was going to suggest that publishers would want to use Pub-123, which I used to use when I worked for a publisher a few years ago, but apparently Adams-Blake who did the software has now changed it to Jaya 1-2-3.
Any publishers here might want to check it out:
I haven't used it, obviously, but if it's as good as Pub 123...