HOw to market a B2B consulting company

[WhyNot]

I owned a security consulting company. We access your facility to make sure that you are in compliance with the goverment regulations. I am not sure how to market my company to small to mid-size companies that support the govenment in the defense arena. Most of my business has come from word of mouth? Most people don't understand what we do! You have to be in the defense industry to truly understand what we do! How can I market my company with out going broke on adverstising? I have already spent thousands. I am revamping my web site also.

Any suggestions?

Security First & Associates LLC
http://www.securityfirstassociates.com
sfa@securityfirstassociates.com
(410) 312-3597
Let us be your first call for your security needs!

[WebBizIdeas.com]

Hi,

Hopefully I am understanding what you do but here is my idea. If there was some legal way to do this I think it would be a great viral video both online & offline. You would most likely have to fake it to be legal:

Create a few videos of you & your team "accesses unauthorized facilities." Meaning the company never authorized you to do it but you are breaking in to prove how bad their security is.

I am sure I saw this is in a movie or on TV but I think it a viral video like this would catch on and could lead into some inexpensive advertising.

Jeff

[WhyNot]

Jeff,

You are understanding my business completely. In the mean time while I figure out a way to impletment your idea and stay out of jail, can you suggest other ways to market to small to med size companies that are trying to doing business with the Federal government.

We provide personnel, physical and emergency planning as a service.

What else can I do to get my company in the forefront of these contractors?

Any suggestions about marketing strategies is appreciated.


Security First & Associates LLC
http://www.securityfirstassociates.com
sfa@securityfirstassociates.com
(410) 312-3597
Let us be your first call for your security needs

[jvprosperity]

How about providing a white paper on Common security holes (only mention the ones that the prospect can easily and inexpensively fix themselves). Towards the end explain that there are other greater security flaws that exist and that you provide a "Free Security Consultation and Report".

They could use this report to get cheaper quotes but you are getting so much more... you get face time with the company and get to build rapport with them.

I know of a company here in Toronto that does Energy Audits on your home and provide you with a report on ways you can save energy- they also also offer to fix it for you through their suppliers.

they had a story run on them on Earth Day this year and they were bombarded with over 200 calls in one day to have these audits done. The audits are done for free.

You could write up a shocking story on Security and holes that exist within businesses today and submit this story to the newspapers business edition or to a Trade Magazine written for the industry you are trying to serve. Most journalists may pick up this article and feature it or interview you directly.

Also, I would redesign your site to be more Information-based to educate potential prospects (how to solve common security issues) rather than it being all about the company - people are more interested in solving their problem and often aren't searching the internet for a particular company by name unless it is well established. So give them juicy information freely.

note: When I first heard this idea of giving away free information about solving a problem I was hesitant to use it in my web design business. I gave it a try anyways and the amazing part was that even the easy inexpensive things I advised them they could fix in their websites they offered to pay me to do it for them - from there I was able to upsell them on greater improvements. I've since sold this company - but it was fun!

[WhyNot]

Great IDEA!

Thanks

[zohahunt77]

Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.

[Trent Brownrigg]

Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.

B2B = Business to Business - You are marketing to other businesses.
B2C = Business to Consumer - You are marketing to consumers.

[GT Bulmer]

... I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.

Hello, zohahunt77:

What type of business do you do, and what methods of online marketing work best for you? Do you market B2B or B2C? (As Trent has described for you.)

GT