Evan wrote:Happy to help Terri!
Darren has a number of great posts!
Here is another one I'm a big fan of: http://www.problogger.net/archives/2009 ... ake-money/
It outlines his email strategy to build his community and make money.
Thanks Evan, this was a great post indeed!
I have a somewhat similar strategy. I send my subscribers two weekly newsletters. One highlights content from across the various topical areas of of the site; 99% of these are free resources (articles, free ebooks, etc.) The second weekly is our Teleclass News, which announces classes coming up in the next two weeks. These are a mix of free and paid classes. We make it easy for folks to opt out of the Teleclass News if they like.
We also do a twist on the "themed" newsletters that Darren talks about in the article. We have 5 optional "Insiders Tips" sublists in different topical areas that folks can opt into after they become a subscriber; they can change their choices anytime. Insiders Tips aren't sent on a schedule -- they are put together when we have the right mix of content in a topical area; usually not more than one a week per area, and often less frequently. The key formula here is 80% free, 20% promotional. I've found that the open rates on our Insiders Tips is twice that of our regular newsletters...because we've really targeted people that want exactly that kind of information.
I'd be interested in others' strategies around segmenting their subscribers -- particularly, how to entice more folks to opt into those sublists. That's my current challenge...