ltrahan wrote:What about themed swims? Maybe a 'singles swim' - something that might attract the attention of some adults who don't even know about the center.
You could even try promoting adult swimming lessons, promoting the health effects?
These are two quick ideas that come to mind.
I like ltrahan's ideas. For example, MeetMarketAdventures.com is promoting New York's "Singles Hike & Swim Wawayanda State Park" event
http://www.meetmarketadventures.com/eve ... vt_id=2020
so maybe you could also list "singles", "women only", "seniors" or "new moms who want to get back into shape" swimming events for your Local Health and leisure centre on http://www.meetup.com/
. I'm not sure, but I think Meetup.com only charges about $27 USD/month to list your meetup group and they even have a money back guarantee if you're not satisfied after the initial trial period.
You can even market the idea of how swimming is a low impact, high performance exercise!
"According to Lynn Millar, Ph.D., a professor of physical therapy at Andrews University in Michigan, low-impact workouts are great calorie-burners and muscle-builders — sans the tough-on-your-knees grind of high-impact activities, such as running or jumping rope.
"Swimming is a total-body activity and a great cardiovascular workout to boot, says Millar. It's especially good for people with arthritis, because it doesn't put pressure on joints. This sport is all about endurance, not intensity, says Scott. 'As you improve, you will become a more efficient [swimmer] and won't expend as many calories,' she says. 'Concentrate on swimming longer, not harder.' If you reach a plateau, wear special water weights to increase your resistance. Calories burned per half hour: 254
http://www.lifetimetv.com/reallife/heal ... mpact.html