LinkedIn has some pros and cons - I was interviewed in PROFIT Magazine
recently on it.
Here's what it said:
But, as LinkedIn user and Toronto entrepreneur Evan Carmichael notes, "If you have to go through more than one person [for an introduction], the chances of getting a reply really go down." Luckily, LinkedIn's paid subscriptions — ranging from US$15 to US$200 a year — allow you to send direct inquiries to people in the outer orbit of your network.
Long popular with headhunters, online business networks (OBNs) are now being used by CEOs for do-it-yourself recruiting. Organ says LinkedIn helped him hire a senior VP of business development who is based in Silicon Valley. He has also used his online connections to conduct blind reference checks and has "avoided two bad hires" as a result.
Carmichael has discovered another way to leverage OBNs: "I'll get calls from people on my network saying, 'I see you know so-and-so from XYZ Company. How do you know them?' Then they contact the person at XYZ with a phone call rather than via LinkedIn."
However you use OBNs, think of them as supplements to old-fashioned, face-to-face networking. While keystrokes can help you open more deals, you still need handshakes to close them.