The Power of Ten

[coachmaria]

Do you want to save money and time? Make the most of your marketing efforts? The Power of Ten™ is about taking the concepts of repurposing and leveraging “to the max”. It allows you to innovate and discover new possibilities for any marketing you already have in place. Here’s how it works:
Make a list of the most recent 10 marketing items you’ve created or paid to have created. If you don’t have any materials, you can simply list the pieces you plan on creating.

Now pick one. It could be an article, ad, poster, anything you have used recently as a marketing tool. Take a fresh look at it. Brainstorm and free write until you find at least 10 different ways to use that piece. You can do this with as many pieces as you want, but for now start with just one.
It’s amazing how much time, effort and money you can save using The Power of Ten™.

Below is an example using The Power of Ten™ with this very article. Even a very short piece, such as this, can benefit from The Power of Ten™. Here are some ways I can use this tip:

1) It’s part of a new marketing program I’m creating that may be called Marketing Full Circle.
2) It’s on my blog.
3) I can tweet it (knowing that it will show up on LinkedIn and many other sites which display tweets).
4) I can go over to LinkedIn and post it to a group.
5) I can it to my ezine subscribers.
6) I will send it to my clients.
7) If it is a longer article, I can try submitting it to an Article Bank, or two, or three.
It started out as part of an answer on Focus.com
9) Eventually it will be part of an eBook on marketing tips.
10) I mention the concept often at speaking engagements.

(c)2010 Elevating Your Business

What would you add to the list? How about your own? Give it a try and comment below.

[GT Bulmer]

Hello, Maria:

I am a big fan of the power of lists! Lists help us create focus in our efforts, they motivate us and they keep us accountable. There's just something about a WRITTEN list that works to help us get things done ... and done in a timely fashion.

I am also a Brian Tracy fan, and Brian talks about similar list methods to what you have so effectively described here.

There also seems to be power in the number "10". Again, I think it gives us a goal and a target; something to be focused on and accountable to. Works for me!

GT

[coachmaria]

Thanks GT.

Nothing like making space in our brains for "better things".



What you you add to the list?

[SallyY]

Hello, Maria:

I am a big fan of the power of lists! Lists help us create focus in our efforts, they motivate us and they keep us accountable. There's just something about a WRITTEN list that works to help us get things done ... and done in a timely fashion.

I am also a Brian Tracy fan, and Brian talks about similar list methods to what you have so effectively described here.

There also seems to be power in the number "10". Again, I think it gives us a goal and a target; something to be focused on and accountable to. Works for me!

GT

Hi Maria, I'm new here but found your examples quite enlightening. I've read a couple of Brian Tracy books GT and I have to agree with you about lists. For me, my lists seem to ever grow. But I do like checking off one-by-one

Sally

[coachmaria]

Sally
Here is what to do with growing lists. Ask yourself...
What can be delegated?
What is on here but it's not as good as the other things.
What will help me reach my goals quicker.

As lists grow, they need to be pruned

[GT Bulmer]

Hi, Maria:

Great advice for Sally, thanks for posting!

Brian Tracy tells us to make a list every night of the most important things we need to do the next day. He says that every hour of the day, we should look at the list and determine what the most important thing is that we should be doing at that moment ... and do it. Even if it takes all day. Achievers achieve, he says, because they prioritize their lists and work on the highest priority item before doing anything else.

GT