Marketing ideas?

Exchange ideas on how to brand, promote and position your product and services. The majority of the time, they do not sell themselves!

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Marketing ideas?

Postby harjos » Thu May 20, 2010 2:27 am

Hi

I am from a software company. We have developed software like payroll software, time attendance software and HR software. Now we are focusing in marketing. Can you share some best marketing ideas?
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Re: Marketing ideas?

Postby frontierman » Thu May 20, 2010 7:27 am

1.) Anticipation - create anticipation for new products
2.) Naming contests
3.) Giveaways / specials / promos
4.) Radical advertising
5.) Co-partnering w/large sites
6.) Bundle w/magazines
7.) Register url of product name
8.) Use *free*
9.) Newsletters
10.) Complimentary product bundles and partnerships
11.) Bid on keywords
12.) Free copies for reviewers and journalists
13.) Buy now buttons (in software)
14.) International considerations
15.) Co-advertising / bartering
16.) Beta testing and promotion
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Re: Marketing ideas?

Postby Barry Sarner » Fri May 28, 2010 1:01 am

harjos wrote:Hi

I am from a software company. We have developed software like payroll software, time attendance software and HR software. Now we are focusing in marketing. Can you share some best marketing ideas?


No matter what you do consider, market yourself as well as the business. Having your face and personality out there makes the company more human.
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Re: Marketing ideas?

Postby KH_Global » Fri May 28, 2010 2:59 am

use social media like linkedin
get in reviewed by industry experts in HR area
create a fan page for business and do an ad
offer free usage for limited period of time
give free ads and paid ads at major ppc sites
do bulk mailing to target audience

what is others' opinion on this?

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Re: Marketing ideas?

Postby ideasuniversity » Fri May 28, 2010 4:40 am

Nice ideas! :D
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Re: Marketing ideas?

Postby ideasuniversity » Fri May 28, 2010 5:06 am

I thinkl the best thing you can do during pitching to customers is to sound and feel interested in what you are marketing without giving yourself away. I mean you don't want to look as though you need them to buy it but if they don't then they will be left out.
You mention name of people who have purchased them in multiples, create a picture of what they intended doing with it i.e Miss Leticia was so excited to have finally got it that she bought three packs 3 kits, 1 for her daughter, one for herself and the other for her best friend Rosie.We are almost out of stock at the moment, I think we are left with only 3 and some one would be getting two of those...
You have to be and sound honest and rather tell them things you can and not things you can't do.
They don't have to think of other competitor products- your product is the only one thats worth it- without you spoiling the competitors image cos thats bad marketing. :mrgreen:
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Re: Marketing ideas?

Postby Barry Sarner » Sat Jul 24, 2010 10:56 am

So True... find your REALITY

whitepanther wrote:By asking people what they want and giving it to them, you will target your resources on the real needs in the community, and perhaps discontinue services that are no longer needed or in great demand.
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Re: Marketing ideas?

Postby KH_Global » Mon Jul 26, 2010 12:50 am

Just ask ask ask. That is it.
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Re: Marketing ideas?

Postby Barry Sarner » Mon Jul 26, 2010 1:05 am

Questions will set you free... And make you Rich

KH_Global wrote:Just ask ask ask. That is it.
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Re: Marketing ideas?

Postby KH_Global » Mon Jul 26, 2010 1:10 am

obviously.
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Re: Marketing ideas?

Postby Barry Sarner » Mon Jul 26, 2010 9:18 am

Not so obvious to most people and most people dont know the right questions to ask themselves or their customers

KH_Global wrote:obviously.
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Re: Marketing ideas?

Postby MichelleJ » Mon Jul 26, 2010 11:58 am

The first people you should approach are accountants as these are generally the people who work with this type of software. Lets face it every business needs to keep accounts and if they have staff then a payroll program is essential but they will usually listen to what their accountants advise as I have found that most entrepreneurs are a bit clueless when it comes to the paper work side of running a business.

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