SES Toronto - Day 1!

[Evan]

SES Toronto officially kicked off this morning and it’s always a blast to meet some of the top people in the SEO industry, learn from their experiences, and stay on top of the new trends. I’m covering the event with Ringo So who will also be guest blogging from the 2 day event.

The sessions I've checked in on so far are:
* 21 Secrets of Top-Converting Websites
* Information Architecture, Site Performance Tuning, & SEO
* Link Building Basics

Details are on my blog at: http://www.evancarmichael.com/blog/2010 ... 010-day-1/

What are your most pressing SEO concerns? I would love to hear your thoughts if you leave a comment below!

[jeremywadford]

I'm from Toronto. And I missed it

Would have been great to learn more about good conversion.

Here's a nifty little trick I remember from an internet seminar last year: sign-ups, (if you're interested in getting people to opt in for a mailing list) double when you ad a picture of a person on the site. Something about it becoming more trustworthy!

[jeremywadford]

...oh and even though it's 21 secrets, why do you have

Tip #22: Use Your Thank You Page to Sell

on your blog?

Are you holding out on secrets or are you adding your own?

Hope to see you at the next conference!

[Evan]

Hi Jeremy,

Yes, pictures can be a great way to boost conversion! Here is a great post that talks about it doubling the effectiveness: http://www.smashingmagazine.com/2010/06 ... g+Magazine)

The session at SES was about the 21 secrets but he added 22 in there at the end as a bonus.

[Evan]

PS- what is your main business Jeremy?

[jeremywadford]

I provide web-design and SEO services for local businesses in Toronto.

Thanks for the a/b testing post. I'll make the time to read it in full