I’m often asked by entrepreneurs “How can I use Twitter for my business? It seems like such a waste of time!”
It’s easy to talk in generalities but I thought the best way to show you would be to give you three actual examples from how I’ve used Twitter in my business from the past week.1) Generate Sales
I’ve set up alerts through Google News Alerts (http://www.google.com/alerts
) so that whenever someone talks about my business, I get an update. It’s easy to set up and it allows you to see what people are saying about it. Even if there are no results yet, as soon as someone does post something, you’ll know and you can respond.
Blogger Marc de Groot recently posted about my Entrepreneur Heroes Trading Cards (http://www.evancarmichael.com/Heroes/
) so I thanked him for his post via Twitter.
He was shocked to receive a personal reply, let his Twitter list know about it, and then ordered from my website. A little recognition can go a long way!2) Make A Customer Feel Better
We make a point of following the customers who give us their Twitter information and are always on the hunt for ways to help them. Sometimes it’s business related and sometimes it’s not. Ringo, my Marketing Manager, has set up a Twitter account @EvansAuthors just to follow our customers.
Here’s an example of how we do it. A customer recently mentioned on her Twitter account that she was sick so we decided to send her some brownies and a get well soon card.
She then sent out a message on her Twitter account to thank us.3) Go Above And Beyond For A Customer
Like the last case, another one of our customers mentioned that her sister was going in for a cancer surgery and asked her Twitter followers to pray for her. This one was particularly tough because of how serious the situation was and our customer was also based in New Zealand which made it difficult to send her treats from our usual suppliers.
And what do you send? Brownies just didn’t seem right so we found a New Zealand based gift basket company and they had a get well soon care pack that we bought and sent to her to give to her sister.
The result? Another happy Tweet to her followers and she posted a picture as well!
The underlying theme here is connecting with your customers and potential customers on a personal level. We’ve had the best results from Twitter not by spamming promotional content to them but by listening to what they are saying and finding a way to get involved.
It can be business related which can lead to direct orders or it can be more personal and you can use Twitter as a way to connect in a meaningful way with your customers.
How have you used Twitter recently to grow your business?
I’ve love to hear your thoughts if you leave a comment below!