How to Write a Bio That Sells You and Your Company

[Ringo So]

There's plenty of good business content out there that does not fair well with conversion. One of the biggest problem is that their bio is not compelling enough.

Most bios are a laundry list of skills and jobs with no focus or message. Most are boring, a high percentage are downright terrible. They are full of jargon and clichés, and look downright ugly or forbidding in terms of layout and display of the content.
http://www.evancarmichael.com/Branding/ ... mpany.html

Have you considered what your bio might sound like to your prospective customers?

Is your (company) bio the reason why your conversion rates are low?

What do you think are the most common flaws?

[MichelleJ]

Many bio's can be very long and boring. I think that the main thing is to keep it fairly short and to the point but it needs to be written in such a way that the reader wants to find out more. Get them curious.

MichelleJ