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christew wrote:Social media is just a new way for people to communicate, just like the phone, just like email.
So you should simply just use it to communicate and build relationships with your audience. Every social media site is different and is used in different ways, so each takes some getting used to in order to see how the site works and how people interact.
GT Bulmer wrote:I think the challenge many marketers face is spending the time necessary to learn all about a site. Many of us are looking for the quick fix and are too impatient to spend a lot of time "learning."
vbn411 wrote:Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value.
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