Evan wrote:Or... you can have a high CPC and high CTR
Evan wrote:CTR is determined primarily by how relevant the ads are to your content, the location of your ads, and the design of your ad units.
Traffic leak will occur if you have a higher CTR but it depends on what your business model is. If you're trying to make money through AdSense then it's going to come from first time, search engine visitors, not repeat visitors or people who spend a lot of time on your site. Regular visitors are ad blind and don't click on AdSense.
Evan wrote:If your only business model were AdSense then you would want a high traffic leak... as long as they're clicking on your ads and you're making money.
Evan wrote:Hi Chris - what you might want to consider is showing more ads to people who come via search engines (they are more likely to click on ads anyway and less likely to get involved with your site) and then show less ads and encourage participation to people who come from Twitter, referral sites, your other marketing efforts, etc.
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