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Evan wrote:Hello forum members! I've written my latest Twitter University piece: How To Monitor Your Brand On Twitter – Twitter University
My 3 step process to monitor my brand on Twitter is:
1) Go to Twitter Search (http://search.twitter.com/) and put in your name. You can repeat the process later for your company name and, if you’re a real keener, put in your key customer names and congratulate them when they get positive Twitter mentions.
2) Subscribe to the Feed. At the top right of the page you may notice the link that says “Feed for this query” – if you click on it you’ll be able to see the RSS feed for all the Twitter posts that contain your name. If you currently have a RSS reader then it’s a great way to be instantly notified whenever you get mentioned in a Twitter post.
3) Check Your Feed Regularly. I check my RSS feed on a daily basis (I use Google Reader) so it’s easy for me to quickly find out which new conversations have started up around my name and my company. You want to check in on a regular basis to quickly acknowledge people who are helping to promote you for free and to help out any users who are having questions or problems with your business.
You can read the full post at: http://www.evancarmichael.com/blog/2009 ... niversity/
Do you monitor your brand on Twitter? What experiences have you had?
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