Do You Monitor Your Brand On Twitter?

[Evan]

Hello forum members! I've written my latest Twitter University piece: How To Monitor Your Brand On Twitter – Twitter University

My 3 step process to monitor my brand on Twitter is:

1) Go to Twitter Search (http://search.twitter.com/) and put in your name. You can repeat the process later for your company name and, if you’re a real keener, put in your key customer names and congratulate them when they get positive Twitter mentions.

2) Subscribe to the Feed. At the top right of the page you may notice the link that says “Feed for this query” – if you click on it you’ll be able to see the RSS feed for all the Twitter posts that contain your name. If you currently have a RSS reader then it’s a great way to be instantly notified whenever you get mentioned in a Twitter post.

3) Check Your Feed Regularly. I check my RSS feed on a daily basis (I use Google Reader) so it’s easy for me to quickly find out which new conversations have started up around my name and my company. You want to check in on a regular basis to quickly acknowledge people who are helping to promote you for free and to help out any users who are having questions or problems with your business.

You can read the full post at: http://www.evancarmichael.com/blog/2009 ... niversity/

Do you monitor your brand on Twitter? What experiences have you had?

[David Hurley]

Hi Evan,

Nice tip for a different approach to Twitter than the ones we (or at least, "I") have discussed so far on this forum.

Thanks.

DH

[GT Bulmer]

Hi, Evan:

I agree with David. This is a great angle on connecting with others who are adding value to your "brand." I haven't been entirely aware of the process you just outlined and I definitely havn't yet looked into the RSS possibilities with Twitter.

GT

[brokemet]

Heres another method of brand monitoring on twitter. You can use google search to find tweets which mention the keyword, keyphrase or brand name on specific tweets. All the informations here:
http://www.justinparks.com/google-searc ... n-twitter/

[awarepoint]

Using an RSS is a great idea, thanks for sharing! I'm still staring my business, so I've not done much branding yet. But when the time comes, I will definitely try out this technique. It's really important to be there when praise or criticism comes up about your brand. You obviously can't control what people say, but just your presence will make a bid difference.

[greatuser]

Hello forum members! I've written my latest Twitter University piece: How To Monitor Your Brand On Twitter – Twitter University

My 3 step process to monitor my brand on Twitter is:

1) Go to Twitter Search (http://search.twitter.com/) and put in your name. You can repeat the process later for your company name and, if you’re a real keener, put in your key customer names and congratulate them when they get positive Twitter mentions.

2) Subscribe to the Feed. At the top right of the page you may notice the link that says “Feed for this query” – if you click on it you’ll be able to see the RSS feed for all the Twitter posts that contain your name. If you currently have a RSS reader then it’s a great way to be instantly notified whenever you get mentioned in a Twitter post.

3) Check Your Feed Regularly. I check my RSS feed on a daily basis (I use Google Reader) so it’s easy for me to quickly find out which new conversations have started up around my name and my company. You want to check in on a regular basis to quickly acknowledge people who are helping to promote you for free and to help out any users who are having questions or problems with your business.

You can read the full post at: http://www.evancarmichael.com/blog/2009 ... niversity/

Do you monitor your brand on Twitter? What experiences have you had?

Nice article about step to monitoring brand in Twitter ...
i never heard and used this before ...
I using twitter to helping me for increase traffic and PR website ...twitter is part in SEO techniques (On Page Optimization) activity ...

Thanks for sharing this tips and i think this way worth a try....

[WebBizIdeas.com]

Hi,

I like to monitor brands & trends using http://trendistic.com. It is pretty amazing that Google is crawling Twitter and using it in their QDF (freshness algorithm). Watch for new, videos, and images and social content to appear in Google for well known brands when it is "hot" on Twitter.

Jeff

[terriz]

I also monitor my brand/website via Google Alerts. Every so often I'll find something intriguing...

[localnumberone]

Yes, certainly i check my brand name on Twitter search even i also tried on Google Search. RSS feed is the better option to subscribe for the updates.