I was reading an intriguing article where Robert Purvin, chairman of the American Association of Franchisees and Dealers shares some of his valuable insights on Franchises that make the grade.
His list isn't for the cash strapped. He's emphasizing bigger franchisee investments and 4 of his picks are in the hotel business.
Purvin: "When I am confined to my selection of 'retail franchises' [business-format franchises], the answer will vary based upon many variable goals: new or proven concept, established product or the latest fad, great profit potential or reliable cash flow, great collaborative relationship or strict adherence to a well maintained system, and whether the quality of the brand trumps the fairness of the franchise agreement".
1. MicroTel
2. Motel 6
3. Holiday Inn
4. Settle Inns
5. McDonald's
6. Yum! Brands
7. Jenny Craig
8. Expetec
9. Valpak
Why so many Hotels?
Purvin: "Historically, hotels were a stronger segment in franchising. I have done a lot of analysis about why hotels tend to top fair franchisors. I conclude that the typical hotel owner has a lot of money and has a lot of real estate so he is able to afford attorneys. That class of investor has been unwilling to sign indentured servitude agreements. These people stood up for themselves and weren’t going to buy into deals that often retail business people did".
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