Ah, yes. The distinction between commercial and critical.
Of course, you are so right, Shri. And I do agree that the artists and producers deserve their due acclaim. In fact, though the commercial masses may not recognize the value and importance of it, peer support and recognition through awards and award shows is as vital to the industry in its own way as commercial success is at the box office.
Actors, writers, producers, technical creators - the whole shebang of cogs in the wheels of the entertainment industry - NEED the encourage and support and recognition to keep them interested and motivated and enthusiastic about continuing to pursue their respective professions.
Many of us in OUR respective professions SAY we're doing it for the money, but I would venture to suggest that far more of us are doing it for the sense of personal achievement and satisfaction it brings us than "just" for the money. Of course, we do need the cash to help smooth life's path a bit, but why do we sometimes put in the insane hours and effort that we do if not for the love of the game?
Judging by the awards shows, there must be at least a few participants in the entertainment industry who feel that way too!
GT
