Info for would be franchisers...

[OmnivoreInk]

Magazines
http://www.franchise-update.com/
http://www.franchisetimes.com/
http://www.thefranchisemagazine.net/ (UK)


Top franchises
http://www.entrepreneur.com/franchise500/

[Kevin Lee]

Magazines
http://www.franchise-update.com/
http://www.franchisetimes.com/
http://www.thefranchisemagazine.net/ (UK)


Top franchises
http://www.entrepreneur.com/franchise500/

Hi Barbara,

Do you happen to follow any of these magazines and if so, which one would you recommend above the rest and why?

[Sebastien]

I don't read entrepreneur at all but I highly recommend Franchise Update and Franchise Times. I don't think you can get them off the shelf though. I think you have to go and subscribe through their website.

My favorite is Franchise Times as it gives franchise information that is very easy to understand. They rarely talk about very sharp topics such as the China franchise law (boring!). Franchise Times deals with current topics and the writers speak their mind, believe me (especially Janet Sparks).

I was actually profiled in last month's issue of Franchise Times! Go read the article here http://franchisetimes.com/content/story ... icle=00789. My ego will love that

The International Franchise Association also has a publication, Franchising World. I don't really like this magazine has it often deals with very complex issues (ie: China franchise law) and I see it as a very biased publication.

[Kevin Lee]

I don't read entrepreneur at all but I highly recommend Franchise Update and Franchise Times. I don't think you can get them off the shelf though. I think you have to go and subscribe through their website.

My favorite is Franchise Times as it gives franchise information that is very easy to understand. They rarely talk about very sharp topics such as the China franchise law (boring!). Franchise Times deals with current topics and the writers speak their mind, believe me (especially Janet Sparks).

I was actually profiled in last month's issue of Franchise Times! Go read the article here http://franchisetimes.com/content/story ... icle=00789. My ego will love that

The International Franchise Association also has a publication, Franchising World. I don't really like this magazine has it often deals with very complex issues (ie: China franchise law) and I see it as a very biased publication.

Hi Sebastien,

So what makes "Franchise Update" stand out from the rest of the franchising publications?

By the way, congratulations on being profiled in last month's issue of "Franchise Times"! Can you share with us some tips on how you got published?

I actually took the time to read all of your interview answers because I felt they were genuine, rather than designed to simply make you look good. For instance, I especially liked the part where you mention how you watch "'The Girls Next Door' if they're on", haha! I enjoy that show as well

[Sebastien]

Hi Sebastien,

So what makes "Franchise Update" stand out from the rest of the franchising publications?

By the way, congratulations on being profiled in last month's issue of "Franchise Times"! Can you share with us some tips on how you got published?

I actually took the time to read all of your interview answers because I felt they were genuine, rather than designed to simply make you look good. For instance, I especially liked the part where you mention how you watch "'The Girls Next Door' if they're on", haha! I enjoy that show as well

Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there.

To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.

[Kevin Lee]

Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there.

To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.

Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published.

I guess the old adage holds true of "it's not who you know, but who knows you" that's important.

[RussellWebb]

Congrats on the write up Sebastien! I Read it, been there: Encinitas... and have friends nearby in Fallbrook. If I'm not mistaken, there's a nice little surf spot, where I gave it a go years back, next to a nuclear reactor just north of you... the water's nice and warm too.

[Sebastien]

Congrats on the write up Sebastien! I Read it, been there: Encinitas... and have friends nearby in Fallbrook. If I'm not mistaken, there's a nice little surf spot, where I gave it a go years back, next to a nuclear reactor just north of you... the water's nice and warm too.

Thank you! No, you're not mistaking, we still have this spot by the nuclear reactor. I never surf there though. Next time you're in town, hit me up and we can go for a surf session or a drink.

[RussellWebb]

I will do that... Cheers in advance!

[theFranchiseMarket]

We subscribe to Franchise Times as well . . . its really a pretty good read and the information seems fresh and direct, without hardly ever being forced, and the advertising unobtrusive in comparison to the content . . . something that is becoming harder to find these days in this industry . . .

[Sebastien]

We subscribe to Franchise Times as well . . . its really a pretty good read and the information seems fresh and direct, without hardly ever being forced, and the advertising unobtrusive in comparison to the content . . . something that is becoming harder to find these days in this industry . . .

Do you read Franchising World, the IFA publication? If so, what do you think of it?

[theFranchiseMarket]

We subscribe to Franchise Times as well . . . its really a pretty good read and the information seems fresh and direct, without hardly ever being forced, and the advertising unobtrusive in comparison to the content . . . something that is becoming harder to find these days in this industry . . .

Do you read Franchising World, the IFA publication? If so, what do you think of it?

At times I read the online articles - although I have to say, sometimes I feel as though they can be a bit dry and usually overly one-sided - I'm sure a good read for a franchise lawyer maybe . . . a really bored franchise lawyer

. . . I did like this recent article from there:

Particularly the part about two way communication - a good franchisee almost always has good, open communication with the franchisor.

http://www.franchise.org/Franchise-Indu ... x?id=39386

[jpower]

I concur with the above posters. Franchise Times is a very good industry publication.

[hooligan18]

I work in a restaurant as a cook for about 3 years now.
Here's some advice from my experience. Put a camera in your kitchen.
I was always working hard because i felt the boss was always watching me, and if I did a bad job I could be replaced. This will keep your worker's productivity high and cautious.
Trust me a camera in the kitchen is an investment that will pay off.
One more thing, let your employees eat the left overs, because in the kitchen i work at we have to throw out what people didn't eat. This is frustrating because of all the work we put into the food, and the amount of food that is wasted. Also it would be nice if you share abit of the tips with the kitchen. A cook that knows his working for tips will work and try harder. hope this helps

[Kevin Lee]

I work in a restaurant as a cook for about 3 years now.
Here's some advice from my experience. Put a camera in your kitchen.
I was always working hard because i felt the boss was always watching me, and if I did a bad job I could be replaced. This will keep your worker's productivity high and cautious.
Trust me a camera in the kitchen is an investment that will pay off.
One more thing, let your employees eat the left overs, because in the kitchen i work at we have to throw out what people didn't eat. This is frustrating because of all the work we put into the food, and the amount of food that is wasted. Also it would be nice if you share abit of the tips with the kitchen. A cook that knows his working for tips will work and try harder. hope this helps

Hi Hooligan18,

Good tip about installing a camera in the kitchen. But with respect to your policy on letting employees eat the leftovers... how can one ensure this policy isn't abused? For instance, let's say McDonald employees deliberately cook extra burgers at the end of the night, knowing full well that they can take home whatever isn't sold. That's internal theft isn't it?