What a generous offer... thanks, Jude! I hope you'll take a turn, too.
I would love to be the first in our Women's Entrepreneur Peer Mentoring since no other women have stepped up to the plate yet!
Here's my situation: I want to develop a number of Group Coaching/Peer Mentoring Groups for Women Leaders using the Mastermind Process. I also plan to include Business Development Tips or Leadership Development Tips or both, depending on the group.
By Leaders, I mean Business Women, Entrepreneur Women, Executive Women and Women in Other Leadership Roles.
I have a number of reasons for wanting to offer this. I'm a person who wants to really make a difference. I feel I can impact more people in the long run if I reach the leaders. As well, if I group them together I can reach more leaders at once. On the flip side, this also allows me to offer support in a group setting at a lower price point for the client than one on one Coaching.
I want to target women who have had no connection with me as of yet. This is where my dilemma lies. What is the most effective way of reaching these women to fill the groups? How can I present a program that will interest them enough to sign up with no prior knowledge of me?
I already started with focusing on one specific group and pre-setting a time, but the sign ups have been very minimal. Posting it on my website and including it in my ezine just hasn't produced the results I'm looking for. I have daily webtraffic, but no more sign ups. (Perhaps it's because I put the info on the Limited Time Offer Page instead of Home Page? However, I thought it would be stronger to put a Free Teleseminar Offer on the Forefront of the Home Page and I can let them know about the Groups once they sign up.)
Anyhow, I'm doing the first group as a pilot. I'm not sure if I should develop several groups targeting each leader (eg. Newer Entrepreneur, Established Business Women, Executive Women) and just set start dates or if I should be more persistant in building my pilot first.
My current pilot invites women to, "Join a NEW Coaching Mastermind and Peer Mentoring Group for Women who want to grow their Businesses and enjoy group support." One thing I'm considering is if my approach is a little too weak and if it would be better to name the program.
Well, I didn't mean to write a book here, but I must say writing this has helped me see some things clearer! (Give it a try, Ladies!)
I'd love to hear what you have to say.