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Keeping & Losing List Subscribers...

Exchange ideas on how to brand, promote and position your product and services. The majority of the time, they do not sell themselves!

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Keeping & Losing List Subscribers...

Postby David Hurley » Mon Nov 21, 2011 12:53 pm

I subscribe to LOTS of email lists as I'm always checking stuff out.

I also UNsubscribe to quite a few as well!

Looking back over this evening's activities, two promotional emails stand out for OPPOSITE reasons...

1. I received an email with "You’ve got money!" in the subject field.

Response: I immediately unsubscribed from the list. Nowadays a lot of autoresponder services invite you to post a comment as to why you unsubscribed. I don't usually bother, but tonight I did, and entered: "I always unsubscribe from lists that send me 'You've got money' messages."

2. I received an email from Affiliate Funnel reporting on their recent online seminar, which I think is worth posting here because (i) I think it does what a good email should do and (ii) the section in bold reinforces my own thoughts about what I've been trying to do, especially in the last three months with my SFI team:

Hi

Yesterday we had some neat comments from participants. Attendance was low but
that was my fault, I didn't get the word out till a couple of hours before.

What was amazing was the amount and strength of the agreement between the
people there. I kind of knew it would be a good subject for getting people
talking but the reactions were overwhelming.

If you weren't there, we talked about a uk thing - pudsey bear. He's an
emblem for a night when people give to others, a charity move called children
in need.

For me it was hard to keep it together trying to do the presentation because
in the space of two weeks, my Grandmother died (and she was my icon of
selflessness) and then we had children in need. I felt emotional.

If someone pitches you out of the blue, do you get emotional?

If you get one of those stupid recorded, automated messages about loans or
bad financial advice, do you get emotional?

If you're someone's referral in a program and they actually bother to contact
you, do you get emotional? I believe you do. That sponsor stands out.

We had lots of people last night say that they had been contacted by sponsors
- more than I expected. But then the people that were there are all of that
kind of mindset, they care about people.

If you want to make money in internet marketing, in offline network marketing
or just plain offline business, you need to demonstrate convincingly that you
care.

If your mindset is that you run business to profit from others, good luck
with that.

If your mindset is GENUINELY that you want to help others, you will not only
make the money (and in a deserved way) but you'll be thought of in all the
right ways.

There's no issue promoting affiliate programs but do it because you think
it'll help people, not because you think it'll make you money. Then you'll
automatically pick the right programs.


Feedback welcome!
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Re: Keeping & Losing List Subscribers...

Postby MichelleJ » Mon Nov 21, 2011 4:05 pm

This is so true. You need to care about people and what they need and not worry about your pocket all the time, if you care enough and help enough people the money will come. Great post David.

MichelleJ
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Re: Keeping & Losing List Subscribers...

Postby Evan » Mon Nov 21, 2011 10:30 pm

Thanks for sharing David - goes for any business - affiliate or otherwise - focus on adding value and being a significant part of your customer's life. Do that and the money will follow.
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Re: Keeping & Losing List Subscribers...

Postby GT Bulmer » Tue Nov 22, 2011 1:41 am

Thanks for sharing your experience, insight and the inspirational/informative message, David.

Several marketing programs use that "You've Got Money" subject line and similar variations and they irritate me. Also ones like "You have won (some free report or something). Click the link." Or, "You have been chosen out of thousands of people to receive..."

Perhaps the ones that bug me most are the ones that say something like "This is a secret," or "Here's the link to steal (some guy's) secret marketing formula." First off, if it is secret, why are they sending the email to 100,000 or more recipients? And second, if I have to "steal" a formula, well, that is illegal and underhanded and I don't want to have anything to do with marketers who promote such activity! Delete and block the sender!

I am sure that I sometimes make statements in my marketing materials that may bug some recipients or readers, but I do try not to make ridiculously unbelievable statements or criminal recommendations.

GT :)
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