20 Ways to Measure Social Media ROI

[Evan]

I came across a free sample chapter of a new book which highlighted 20 different ways you can measure the ROI for social media.

They include:

1. Reputation
2. Risk Reduction
3. Client Retention
4. Efficiency
5. Business Intelligence
6. Differentiation
7. Brand Association
8. PR and Exposure
9. Immediate Revenue
10. Long-Term Revenue
11. Supplier Capacity Building
12. Perception Shifting
13. More and Better Recruits
14. Innovation
15. Client Education
16. Staff Capacity Building
17. Network Growth
18. Opportunity Creation
19. Job Satisfaction
20. Trust Building

You can read more in depth on each point as well as check out the rest of the free chapter at: http://www.guerrillasocialmediahq.com/f ... chapter-5/

[Mal Tindle]

Hi Evan,

Thanks for the list and the link to this useful article, I am constantly amazed at how much great information you provide to members.

I am still finding time to go thru the list of blog posts you supplied from last week and now I have this as well, LOL, keep up the great service, it is much appreciated,

thanks again,

Mal.

[localnumberone]

Thanks for sharing these tips and I think they are gonna help me for sure as I am trying to improve my presence on social media sites.