by Evan » Fri Mar 11, 2011 10:17 pm
Hi David - I'm a little late to the party and am just seeing the site for the first time.
My first thought is that the banner at the top could be improved. I actually didn't know what the picture was at the start - I thought it was a fish in a glass (I guess the bubble made it look like a fish's eye) - maybe it's just me!
If this is an actual store I would love to see Roland in the store as part of a big banner. Roland looks like a really friendly guy and he'd be great on every page at the top!
Your first call to action seems to be the newsletter - why not offer some kind of free download to encourage people to sign up for it?
If he's also selling his tea online, I'm confused by the Amazon affiliate program on the right - why not push out his top selling products there?
His posts are also pretty short - hard to get ranked in Google - if he posted less frequently but in more depth and really let his passion for tea show through he'll have a great shot at getting more traffic.
PS. I just finished reading Crush It! today and one of Gary's top 5 ideas for someone else to do is be the internet's expert on tea - sounds like a great opportunity for you / Roland. I recommend the book for all entrepreneurs but particularly that section at the end as it will apply to you.
Good luck! It seems like you've already made serious progress on this sit and I'll try to stay on top of it - sorry again for being so late with my feedback!