PI Window on Business features Aviad Meitar of Pepsi Romania

[Ringo So]

An Unimaginable Journey: How Pepsi Beat The Odds In Romania

PI Window on Business is doing an interview with Aviad Meitar, an entrepreneur who went from having "virtually no knowledge of either the beverage industry or Romania" to building a thriving beverage company over a 15-year period, and orchestrating its ultimate sale to PepsiCo's 2nd largest bottler worldwide.

Joining me on the PI Window on Business on Friday, May 21st, 2010 at 12:30 PM EST is Aviad Meiter to share with you his “Unimaginable Journey” from inexperienced beverage industry entrepreneur to becoming a captain of industry through the sale of his venture to PepsiCo’s 2nd largest bottler worldwide.

Check out PI WIndow on Business's article here:
http://piwindowonbusiness.wordpress.com ... n-romania/

Aviad's story is not only an incredible one but serves as an example for entrepreneurs who aspire to venture into unfamiliar but lucrative business landscapes.

With many anecdotal lessons and insights to gain, Jon Hansen will also be joining us as we host discussions surrounding Mr. Meitar's success leading up to and after the broadcast.

More information coming soon!

[piblogger]

When I was first contacted about doing an interview with Aviad Meitar I must admit that a number of thoughts raced through my mind.

To begin, and given that the setting for this compelling story was Romania, which became part of the former Soviet Union’s Eastern Bloc through coup d’états and the General Election of 1946 in which the Romanian Communist Party was soundly thumped by the rival Peasant Party, only to assume power by falsifying the results at the prompting of Moscow, this story had all the makings for a compelling, edge-of-your-seat thriller reminiscent of a cross between “All The President’s Men,” and Michael Mann’s “The Insider.”

Meitar, who emerges victorious where others such as Hermitage Capital Management’s William Felix Browder or Szeged Paprika and Meat Processing Plant’s John Berling Hardy fell to “corrupt bureaucrats and their businessmen accomplices,” is a compelling and memorable protagonist.

Here is the question: What are the unique challenges entrepreneurs face in the United States and Canada, and do they present the same or similar obstacles that Meitar faced in Romania?